A digital marketing workspace with campaign planning tools

Digital marketing specialist

Social media that brings in real customers.

Social strategy, creative systems, and Meta Ads for local service brands that want to be understood, trusted, and chosen.

Explore my work See how I can help

Currently focused onHome services · Local growth · Lead generation

164Website contacts from Meta Ads (Palmetto Plumbing & Drain)

+352%Facebook content interactions in my first full month (Palmetto Pipe Lining)

3Industries: home services, real estate, nonprofit

About JL

Creative curiosity, backed by operational discipline.

Portrait of Jay Lhord Cabuenas — Jay Lhord Cabuenas · Digital marketing specialist

I'm a digital marketing specialist who has planned and run social media, content, and paid ad campaigns for businesses across home services, real estate, and the nonprofit sector.

My work spans Meta ads, Google Business Profile management, graphic design, video production, and day-to-day client communication, the kind of range that comes from actually doing the work, not just studying it. I bring a strategic eye to every project but stay hands-on: planning the content calendar one day, editing the reel the next, reporting the results the day after that.

Explain before selling Build once, repurpose smartly Report what matters

Services

A practical marketing partner for growing teams.

Social media strategy

Clear content pillars, channel plans, and repeatable calendars built around business goals, not random posting.

Content production

Job-site footage, FAQs, testimonials, and service knowledge turned into platform-ready posts, Reels, and short-form video.

Meta Ads & lead flow

Campaign setup, creative testing, landing-page alignment, lead-path review, and practical weekly performance reporting.

Local digital presence

Google Business Profile content, local SEO thinking, reputation support, and consistent messaging across touchpoints.

Selected work

Case studies from recent client work.

01Home services

Palmetto Pipe Lining

The challenge

Trenchless pipe lining is a high-ticket service most homeowners have never heard of, so the content had to educate before it could sell.

What I did

Built an educational content system: "Built before 1980?" carousels, Tuesday trivia, how-it-works explainers, featured service posts, short-form job-site video, Google Business Profile posts and Meta Ads.

Results

Facebook content interactions up 352% and video views up 370% in my first full month, with 24 new Instagram followers.

02Home services

Palmetto Plumbing & Drain Cleaning

The challenge

A local plumbing brand competing for attention and trust in a crowded market.

What I did

Ran social content, Facebook community group engagement, Google Business Profile updates and Meta Ads campaigns aligned to the services the team wanted to book.

Results

164 website contacts from Meta Ads at about $4.89 each, plus 1,305 hiring page visits.

03Real estate investing

Dallas REIG

The challenge

Keep an investor community engaged and turn followers into event attendees.

What I did

Created recurring series (Tip Tuesday, Mindset Monday), event and workshop promos, and long-form and short-form video including testimonials, investor feedback and fix-and-flip renovation projects.

Results

To be added soon.

Client feedback

What clients say.

“I have used multiple VA companies, and JL has by far been the smoothest and easiest to work with. JL is on it and is helping grow my business quickly.”

Colby NicholsonOwner, Palmetto Pipe Lining

“I have had a much better experience this time around. JL is very communicative, organized, and doing an amazing job!”

Melissa NicholsonCo-owner, Palmetto Plumbing & Drain

“I had the pleasure of working with JL, and I can confidently say the experience exceeded all expectations. His creativity, reliability, and attention to detail made a real difference for our business.”

Joe BostonCEO / Owner, Dallas REIG

Sample work

See the strategy come to life.

A curated space for real videos, campaign creatives, social graphics, and content produced for client brands.

Video workVertical shorts · swipe on mobile

Open the full playlist

Design workGraphics produced for client campaigns

Palmetto Pipe Lining No Dig. No Mess. graphic with a technician running a sewer camera — **Palmetto Pipe Lining**Brand intro · No dig. No mess.

Palmetto Plumbing and Drain fall water heater check promotion — **Palmetto Plumbing & Drain**Seasonal promo · Clocks fell back

Palmetto Pipe Lining customer review post, sewer problem solved with no digging — **Palmetto Pipe Lining**Review spotlight · Sewer problem solved

Palmetto Plumbing and Drain Thankful Thursday project proof with a customer review — **Palmetto Plumbing & Drain**Project proof · A fix isn't the whole story

Palmetto Pipe Lining graphic showing how a CIPP liner is prepped by hand — **Palmetto Pipe Lining**Process explainer · Great repairs start by hand

Palmetto Plumbing and Drain water heater flush and check graphic — **Palmetto Plumbing & Drain**Service offer · A flush and a check

Work with me

Two easy ways to work together.

Whether you need a steady teammate on your marketing or help with one specific project, pick the route that fits.

For agencies & teams

Ongoing or part-time role

I join your team as your hands-on social media and Meta Ads specialist, working hourly or on a set monthly schedule, with the same day-to-day updates and weekly reporting I give my current clients.

Hourly or monthly
Daily updates, weekly reports
Works in your tools and time zone

Let's talk

For business owners

Project-based work

Need a content system set up, a campaign launched, or help for a set period? See my ready-made packages and rates on Upwork, where every order is covered by Upwork Payment Protection.